The Limits Of Calculating Social Media ROI
July 2, 2010
|
Posted by billspaced
Ah, the dreaded question – what is my return on investment with social media?
John Haydon is one of the foremost authorities on using social media and he’s one of my go-to experts on the topic. Here’s an interesting quote from John that illustrates his point quite well.
The return you get from using social media has more to do with how you use it rather than the medium itself. Trying to justify using it is no different from trying to justify using a telephone to create better relationships with your donors.
The Limits Of Calculating Social Media ROI
Categories: ROI
| 
Tags: social media and the bottom line, Social Media ROI
|
0
