Social Networking Affects Brains Like Falling in Love

Here's an interesting article about the effects of social media on the brain. This could explain the seeming addiction of some to Facebook and/or Twitter!

Social Networking Affects Brains Like Falling in Love

As Zak and others deepen their study of oxytocin, we may better understand why people with friends live longer and get sick less, and why we are compelled to be social animals online and off. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer trying to understand the now intimately networked world — could be significant.

More at Doctor Love | Fast Company
 

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